Gen Z and Millennials Are More Value-Conscious Than Prior Generations
Gen Z and Millennials are embracing cheaper alternatives to luxury goods.
How Does Pop Culture Influence Fashion?
Pop culture is a significant source of inspiration for many brands. For example, fashion designer Demna Gvasalia credited his success to Ryan Gosling’s character in Drive. It’s also common to see celebrities wear clothes inspired by the movies or songs they were featured in. It’s also a good way for brands to promote their products …